Research task 4

 Mission statement

A mission statement is a statement that describes why the company exists, what their goals are, what their aims and values are. Mission statements are incredibly important to a business when thinking about the future of the business it helps a business stay true their values, it's also a very good way to give employees purpose.

 Brand positioning

Brand positioning is how a brand will differentiate from their competitors, to try and occupy a place in their target audiences minds. If a brand can make their target audience think positively of the brand then it could create consumer loyalty.

Values and drivers in a business

Values for a business are kind of like morals, they are things that the company believe in and work by to keep themselves humble and true to their beliefs. A driver is something that is vitally important for the businesses success, it's very important to understand your drivers as a business so you can make the most of them.

How to market yourself/ a business

There are many way to market yourself, for example social media is probably the best way to do it right now, although it can be quite hard to get attention on these platforms, if you do can really get the name of your brand out there, and it doesn't cost anything to make accounts or post things on these platforms, they're also very easy to use, it's just getting any attention at the start can be quite hard.

Business blueprints

A business blueprint is something that maps out how a company will operate, for example things like necessary jobs, deadlines, milestones etc. Similar too blueprint for something like a house. This relates to consumers and marketing because they are a huge part of how a business operates, for example there will be many productivity requirements for marketing like having to reach a certain amount of people through their marketing. Because consumers are the most important thing for a business a large part of a business blueprint will be dedicated towards that.